Ongoing Copy Review

Copy within a website needs to be written to engage the visitor, without overwhelming them with information. The best way to do this is to ensure it is well structured, well written and unique. It is also key that there is a suitable number of keywords within the copy as many search engines calculate keyword frequency and density when they rank pages for a particular keyword. Normally, high keyword frequency and density tell them that the keyword is extremely important; however, a frequency or density that is too high can make search engines suspect the website of spamming penalise its rankings.