Link Building
Having a well optimised site with a good architecture and great content are big factors in determining how end users and search engines will perceive your site. However, one factor that can have an overwhelming impact in how your site is listed within the search results is the number of links pointing to your site, i.e. backlinks.
The idea of using links to influence your sites ranking was popularised by Google in its PageRank algorithm. The initial method started by classifying the sites with the most backlinks as the most popular and those that should therefore appear at the top of the results. Things have moved on since then but link building is still one of, if not the, most important SEO task you should carry out ongoing.
The HotLizard link building service aims to build up the number of relevant backlinks to your site. The SEO team will research relevant link partners, identify the best pages and the most relevant anchor text using:
- Research directories/publications/information sites
- Research other relevant sites to link to
- Look back at competitor analysis results and competitors’ inbound links
- Identify possible link partners
- Analyse link partners (look at relevance to your site, their Google PageRank and their inbound links)
We can also advise on linking back out to other third party sites.