Competitor Analysis

With your competitors facing the same problems and opportunities as you when it comes to attracting business, having an understanding of how their site is performing will help provide you with a competitive edge. HotLizard’s SEO team will carry out a combination of the following items depending on the package selected:

• Review of competitor sites.
  
  
• Overview of the content used and alternative sources e.g. LinkedIn, Facebook, Twitter, and blogs.
  
  
• How often their content changes to give an indication of the time they are investing in their sites.
  
  
• The types of content used on their site.
  
  
• Analysis of the Meta information contained on the sites.
  
  
• Review URL structure and site architecture to identify important areas within their sites.
  
  
• Review the number of pages indexed by search engines.
  
  
• Link analysis to gain an understanding of keywords your competitors are targeting and important pages on the site.
  
  
• Keyword review using your key terms
  
  
• Review how well your competitors do for your key terms.