SEO Audit

An SEO Audit is the first step to defining your SEO strategy. It gives you a complete overview of how your site is functioning in terms of search engine friendliness and provides you with the necessary information to begin improving your site. The SEO audit will cover the following areas:

• Review the usability of your website.
  
  
• Accessibility with regard to search engines being able to crawl your site.
  
  
• Site check in search engines, check to make sure pages are indexed and that your site is ranking for your brand and key terms.
  
  
• Check your keyword targeted terms against the content, look to see if more than one page covers the exact same phrase.
  
  
• Check for duplicate content.
  
  
• Review of keyword density and relevance within your content.
  
  
• URL checks, review the length and description.
  
  
• Check title tags for duplicates and ensure they are of relevant length.
  
  
• Check Meta tags for duplicate Meta descriptions; review the use of NoIndex and NoFollow tags.
  
  
• Review XML sitemap and robots.txt files for potential issues.
  
  
• Check the status codes of redirecting pages.
  
  
• Review the use of internal links on the site and the anchor text being used.
  
  
• Analysis of sites linking to yours and the anchor text they are using.