Pay per Click

Pay per Click advertising helps promote your offers and drives traffic to your site whilst providing you with the ability to easily track the results.

Whilst we believe that organic search engine positioning should always be the objective in driving visitors to your website, you may decide that setting up a Pay per Click marketing campaign will help enhance your natural listing further.

Pay for Click campaigns enables you to target customers to your website because they are proactively looking for your products and services. This also means that you are only paying for leads coming to your site that are highly relevant, therefore motivated to apply for your vacancies, purchase your goods or register for your services.

The HotLizard Pay per Click service ensures your business is prominent in search results across all of the leading search engines. It's the smartest and most cost effective way to sell your product or service online when compared to email, banners and other forms of online advertising. You only pay when it works, leading to the highest return on your advertising investment.

HotLizard’s Pay per Click service includes an initial set up cost to activate your new accounts and research and development costs which will give with you a suitable list of keywords and phrases.  HotLizard will investigate the current bid price, set maximum amounts that you are prepared to bid on each and agree with you the monthly budget for the Pay per Click service.

We will then set up your Pay per Click search engine account, manage the bids on your behalf, monitor listings and provide monthly reports which will show the effectiveness of each keyword.

By driving targeted visitors to your site we will help ensure that you maximise your ROI.

Yahoo Search

With Yahoo Search you bid for placement in search listings and set the price you're willing to pay for each sales lead. Unlike direct mail, you won't have to pay for mailing lists, printing or postage and you won't pay for impressions as with banner ads and tiles. You pay only for the sales leads that actually click through to your site.

When you advertise with Yahoo Search, you'll receive the highest ROI because you can:

Google

By providing powerful tools and accurate targeting, Google AdWords helps you get the most out of your advertising budget, as you only pay when someone clicks on your ad, ultimately increasing your sales.

You set your own daily budget and cost per click (CPC). If other advertisers are running on the same keyword(s) but at a lower CPC, the AdWords discounter will automatically reduce your CPC to the minimum amount required for your advert to maintain its position on the page.

Pay per Click Management & Reporting

Your campaigns will be closely monitored on a regular basis. Campaigns will be checked to how the budget is being maintained as well as how each of the keywords is performing.

By monitoring the performance of your keywords it enables us to effectively analyse the results, adjust bids and revise keywords, titles and descriptions to maximise your campaigns success. A report will be sent to you every month detailing your accounts activity and will include our own recommendations for future campaigns.

If you have Google Analytics set-up we will be able to track the performance of your keywords in more detail using conversion metrics. This form of analysis is essential to ensure your budget is spent effectively and you are getting the most out of your advertising investment.

As we learn which keywords and categories drive the most conversions, we can make informed decisions about your campaign, including how to allocate your budget and how to improve under-performing listings. Decisions like these can help us optimise the overall performance of your campaign and ultimately drive more visitors to your website.