Lifeline Personnel

Lifeline Personnel specialises in providing both temporary and permanent recruitment solutions to businesses in London and the Home Counties. Based in the West End, the organisation was originally founded in 1989 in partnership with The Royal Marsden NHS Foundation Trust, specialising in recruiting specifically for the healthcare sector. Today the company remains one of the top three London suppliers of administration and clerical staff to the NHS and Public Sector. It maintains its specialism in the healthcare sector but has branched out to recruit for administration and clerical staff across all sectors.

The aim of the redevelopment was to update functionality and refresh design, creating an easy-to-use, modern tool for candidates. When looking for a web development partner, Lifeline required someone that had the expertise to deliver a flexible solution that could offer candidates and clients unparalleled levels of functionality and a platform that had the ability to grow as the company does.

Lifeline approached HotLizard in 2009, recognising them as the experts in online recruitment. The website delivered by HotLizard, www.lifeline-personnel.com, sits under the Gecko range of websites and job boards and provides Lifeline Personnel with complete flexibility through an intelligent content administration system, allowing them to administer the site's content and the positioning of banners, menu items and vacancies. HotLizard delivered the new Lifeline Personnel website within strict timescales and to the company's brief; the solution delivered is branded to their requirements, and provides both candidates and clients with a user-friendly tool that has all of the functionality they need.

HotLizard's Gecko solution has been developed to comply with the algorithms of the Search Engines as standard, and benefits from HotLizard's enhanced URL rewriting technology, ensuring that certain content within the site is optimised for the Search Engines automatically. The Search Engine Optimisation best-practices implemented for Lifeline Personnel will ensure that the Search Engines can crawl and index all of the content within the site effectively, and provides a platform for the site to achieve optimum rankings for its key phrases.