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Case Studies


Telegraph

The Telegraph has every right to be proud of their jobsite. It is one of the best performing jobsites in the search engines with statistics to demonstrate how successful it has become since its launch in July 2006. In addition to boasting a sleek, easy to navigate and highly accessible design, underlying is a wealth of functionality. But it hasn't always been like this. In fact, before the site was re-launched in 2006 the Telegraph Group were aware that the jobsite needed some attention and wasn't offering the same level of services when compared to its competitors. A complete refresh was called for and a new Online Product Manager was recruited to ensure that the job site's performance was maximised and that its profile in the online jobs arena was greatly improved. Nigel Leigh was the man in question. Joining the Telegraph with extensive experience in the recruitment market Nigel knew exactly what was needed to achieve these goals, he just needed to find the right partner to help the Telegraph create not only a great jobsite, but one of the best performing and award-winning jobsites.

"We were keen to find a partner who would not just build a job board but would build a bespoke job board matching the requirements of our users and also work in partnership to make sure the site was constantly at the forefront of technology." - Nigel Leigh, Online Product Manager, the Telegraph.

After searching the market for potential providers, HotLizard stood out from the rest for a number of reasons. HotLizard was able to provide the Telegraph with a bespoke jobsite with all the functionality and design required to compete within the online recruitment market Specialising in developing customised solutions for the online market, HotLizard's experience in web design and development, in-depth knowledge of the recruitment market, superior capabilities in online marketing and search engine optimisation and ability to provide a completely outsourced, hosted solution ticked all of the boxes. And perhaps most importantly, HotLizard offered more than just a web solution; they offered an ongoing partnership with The Telegraph, drawing together Nigel's knowledge of the market and HotLizard's experience and expertise.

Nigel comments, "Working with HotLizard has been very pleasing. They are always happy to discuss ideas and work in such a way that I have every confidence that they will produce the product to my specific requirements."

Jobs.telegraph.co.uk was conceived out of a drive to do better: a better profile, better performance, better visitor statistics and better candidates. So the solution was developed with these key business drivers in mind. Showcasing sophisticated website functionality such as featured jobs, advanced job searching, employer microsites and email job alerts, the site caters for both jobseekers and clients needs. But one of the most unique and cutting edge qualities of the site is its optimisation.

HotLizard developed the site to be search engine friendly and have optimised each page for optimum organic listings. But in addition the individual job listings have been built so that the job listing text automatically generates the meta and keyword information that optimises that page. In reality this means that when a candidate searches for specific job title in the search engines, the job listing page is organically listed more often that not at the top of the results.

Not only does this drive traffic to the site but, most importantly, it drives the right kind of job seekers to the specific job advert pages, matching candidates to jobs quickly and efficiently. Traditionally Pay Per Click campaigns were used to highlight featured jobs on search engines, but not only does this method improve 'click throughs' it also reduces marketing spend.

The solution delivered by HotLizard offers flexibility and scalability and is a fantastic example of HotLizard's ability to deliver a completely tailor-made jobsite to one of the best-known online media groups in the UK. Adele Poole, Managing Director of HotLizard comments, "HotLizard were delighted to partner with the Telegraph in the development of their job board.

We were already recognised as market leaders in the online recruitment market but had previously only worked in the media sector on small discrete projects.

The Telegraph were the perfect media organisation to prove our credentials in this arena. Many media organisations have been slow to recognise the transition from print to online recruitment advertising and it was a pleasure to work alongside Nigel and the team at the Telegraph, who are at the forefront of this revolution.

"Following on from the success of the job board, we are delighted to be working with Nigel on developing the next phase of this project and to have been commissioned to design and develop the Announcements section of the Telegraph site. Our success in the media sector is also growing with the commissioning of a job board project for another major broadsheet and developing business generally within the publishing sector."

Jobs.telegraph.co.uk continues to grow and increase its services to both job seekers and clients, and with an ongoing optimisation plan in action it will continue to be one of the best performing jobsites in the market. 2007 is a year of growth for jobs.telegraph.co.uk with plans to increase their products available to both jobseekers and recruiters and also to increase market share within their core markets.

This exclusive partnership has not only seen the successful development of the jobsite for the Telegraph, but it has also led to the design and development of the Telegraph Announcements section (http://announcements.telegraph.co.uk/). Working together, utilising the latest in web technologies and online marketing principles, both parties look forward to developing even more exciting websites and web projects in the future, and maintaining a great working relationship.

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