Email marketing is a massive bonus to a marketing strategy. The ability to direct and target communications on a one on one basis at a minimal cost, has been proven to have the best return rate of any form of direct marketing contact.
Email marketing can be used for advertising, newsletters, featured jobs and candidates, competitions, promotions etc. The list is endless. HotLizard provides email marketing software, HotShot Max, that enables you to target your candidates, clients and opt-in lists of contacts. The lists can be segmented and broken down so you are targeting your messages specifically to the correct target audience and can therefore be as personalised as you require.
HotLizard will also design and build email marketing templates within HotShot Max, which you can change the content of as you require, that will have all-important links back to your web site to encourage returning traffic and work with your search engine optimisation strategy.
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